Based on that information and some research of their competition, I create a visual strategy for the mascot with suggestions for additional poses and elements. The second reason is that while we are working on the initial design, we discuss where they would like to use the mascot. Why does this help?įirst of all, it’s easier to imagine what you can do with your character once you see it finished. In these cases, my strategy is to separate the project into two parts: creating the initial design (creating the concept of the character and designing the initial pose), and once we have the character finished we move to the additional poses. In most cases, they are not sure what poses they will need for content creation. My experience shows that people find it hard to imagine exactly what they can do with their mascot, even when they have a clear idea of what character they want. There’s no point in paying for the design of 20 poses and end up using only 5 of them. An experienced mascot designer would also be able to help you choose the poses and additional elements you will need. There is a second reason why you should choose a designer with experience in creating mascots for businesses. This is why it is very important to choose a designer who understands your needs as a business and what the mascot is going to represent. So in the end we have to work with an array of contradicting features, incorporate them in the character, and make him or her visually appealing, recognizable and memorable.īrand mascot design is the process of transforming your brand and what it stands for into a living creature.Ī substantial part of the creative process is conversations and drawing many sketches until we find the creature you will be proud to represent your brand. to look happy, but not too much, because you have serious business and the character should represent that as well.to represent power and reliability, but also be playful.Here is a typical client request of how their mascot should look like: Just like your logo, the mascot will represent your business. Understanding your business needsĬreating a brand mascot for a business is very different than creating a character for a game for instance. But there are some other factors you should take into account as well. When choosing a designer for a mascot the obvious thing to do is to look at the designer’s portfolio. Factors Determining the price and guidelines to choose a designer That’s why I’m going to tell you the main factors that define the mascot design pricing and what to look for when you choose a designer. But, the information you can find online about mascot design is quite sparse and sometimes misleading. The price for a mascot varies just like the logo design. The mascot design starts with creating the concept of the character, dressing him or her, creating different poses, outfits, and accessories. The process of creating a character that is going to be used as a mascot is a completely different process than logo design. Here is a great article explaining the difference between the $100 logos, $1.000 logos and $10.000 logos. Mascot logos are a more complex type of logo, it also requires illustration skills. However, if you expect to get a good logo, then your bottom line should not be lower than $300. The price would also depend on other factors, such as your specific requirements, the complexity of the design, the amount of research & strategy that’s required, and many others. We are going to focus on the most popular solution – to find a freelancer to design the logo for you.įor the services of a freelancer, you can expect to pay from $100 to $15k+, depending on the experience of the designer. Here, we are not going to discuss cheap logo makers, nor high-end branding agencies. You could create it yourself using a logo maker, you can hire a freelancer or a branding agency. In general, the prices of logo design range from $5 to $100k+. The mascot logo is a type of logo, so it’s in the price range of logos. Now you know the difference between a mascot and a mascot logo, let’s see how much do they cost.
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